'"There is certainly the incentive for other social media platforms to develop their own AI translation functions too. Google is also moving forward on AI translation. Social media platforms like Instagram, Twitter, and others will have to get on board as well, if they want to remain competitive and continue to capture a large share of the reading and viewing market.Marketers will gravitate toward those channels that offer accurate AI translations, as they strive to reach global markets. The savings in time and money are just too attractive. And the opportunities to connect with a global audience for marketing purposes is just too critical.